Glossary Of SEO

K

Keyword -The word/phrase that a user uses while searching for something through search engines. 

L

Link Building - The techniques of genrerating External Links to a website.

M

Metatags- It lies under the Head section in HTML. They are the Informations about a webpage. Meta description tells about a website.

N

No-follow Links - search engines will not Indexed these Links.

O

Outbound Links - Links form other website to our websites.

Organic results - These are Unpaid results by search engines based on the content relevance.

P

Page Title - The Name of a website displayed on the top of the browser.

R

Robots.txt - It tells to search engine crawlers that which pages is to be indexed.

S

SERP - The result page of search engines when searched for specific keywords.

Glossary Of SEO

D

Duplicate content - Refers to contents which are equal to different contents determined in different webpages. Search engines might penalise duplicate contents.

Doorway page/Gateway page - A webpage that draws site visitors from a search engine and then redirecting the traffic to another webpage. Almost similar to cloaking.


E

External Links - They point to an external website or domain.

F

Feed - Content conveyed to users through news aggregators

G

Googlebot/Spider - Google’s spiders or crawlers index webpages in the search engine’s database after considering various elements.

H

Headings  - Text placed inside the heading tags (ex H1,H2) in a webpage.

.htaccess  - Text files hidden inside the server used to control how users will interact with website.

I

Inbound Links - A link coming  from other website to our website

Indexed pages  - Pages in our website have been stored in search engine database.

J

Javascript - Its a Scripting language allows changing the content in a website,  But its not easily read by search engines. Its less preferred in SEO